What's The Difference Between Information Technology And Computer Science – Grunig and Hunt (1984) developed four types of social relations that describe different types of management and organizational processes. These models serve as a guide for developing programs, strategies and tactics.
In the press/broadcast model, communications professionals use influence to shape the thoughts and feelings of key audiences. In this model, accuracy is not important and organizations do not seek audience feedback or conduct audience analysis studies. It is a way of communicating. Another example is the media coverage of North Korea.
What's The Difference Between Information Technology And Computer Science
The social media model moves away from the misleading tactics used in the press agent model and provides more accurate information. However, the communication process is still one-way. Employers do not conduct audience analysis to guide their strategies and tactics. Some press and newspaper articles are created based on this type when the audience is not expected or researched in advance.
Four Models Of Public Relations
The asymmetrical two-way approach presents a more “science-based” approach to communicating with key audiences. Here, content creators conduct research to better understand audience attitudes and behavior, which informs strategy and messaging. However, in this model, persuasive communication is used to benefit the organization more than the public; therefore, it is considered asymmetrical or unbalanced. The model is particularly popular in advertising and customer marketing, areas that are particularly interested in increasing the organization’s profits.
Finally, the symmetrical two-way approach argues that the PR specialist should act as a link between the organization and key people rather than being a persuasive person. Here, professionals are negotiators and use communication to ensure that everyone involved benefits, not just the organization that employs them. The word “symmetric” is used because the model tries to create a win-win situation. The two-dimensional model is considered the most ethical one that professionals should strive to use in their daily strategies and tactics (Simpson, 2014).
Some researchers consider social relations in a broader way. For example, they may argue that political activism is a form of public relations because politicians engage in communication and advocacy to shape the opinion of Congress (Berg, 2009). However, this book focuses on an approach to public relations based primarily on writing for the mass media. Furthermore, the aim is to publish a discussion based on the two-way symmetrical model presented by Grunig and Hunt (1984).
Do you think the two-way symmetrical pattern makes sense? Consider this example from Dr. William Sledzik, assistant professor of journalism and mass communication at Kent State University:
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“Can we effectively serve multiple stakeholders whose needs collide? For example, can we represent the interests of loyal labor groups when our owners want to be fired in favor of cheap foreign suppliers?
Writing for Strategic Communications Industries Copyright © 2016 by Jasmine Roberts is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License unless otherwise noted. Not long ago I was working on a language and found myself trying to write a statement summarizing the difference between organizations that truly make cyber security part of their culture and those that just pay lip service to it and do it absolute minimum (think “15 pieces”). When the phrase “increasing security” came to mind, I thought for sure I had a great idea and a catchy phrase.
Apparently it’s already a thing. And it is very noticeable at that. The chart below, presented last year by the Enterprise Strategy Group, explains very well why some companies just don’t get it when it comes to acting effectively: managing cyber risks and threats.
Experience is often the best teacher here: Data breaches have a funny way of forcing organizations—banging and screaming—from one column to another in the security maturity matrix. Much depends on whether the security professionals in the compromised organization have the planning (well, before the breach) and the ability to participate in the short post-breach management of security, and request changes and resources that can help the organization. to learn from his mistakes and grow.
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But the Security Maturity Matrix doesn’t just show how things are broken: it also provides a basic map for organizations looking to change this culture. Perhaps unsurprisingly, organizations that are able to manage this change often have invested leadership and a willingness to prioritize security. The real trick is to build ways to influence leadership without the short-term effectiveness of crime.
Last week at the RSA Security Conference in San Francisco, I had the opportunity to meet with Demetrios “Laz” Lazarikos, Chief Information Security Officer at Sears. Now the founder of security consultancy blue-lava.net, Laz spends a lot of time trying to impress upon his clients the need to take the security growth model seriously. Here’s his sliding scale, which measures growth through preparation and expectations.
I like Laz’s models because they are tailored to each organization, breaking down each part of the business into their own safety growth factors. The acronyms in the image below – SDLC and PMO – stand for “security development life cycle” and “project management office” respectively. The dark red fields (marked with a “1”) show the areas where the organization’s business needs the most work.
Where does your organization fit into these categories? Is it an important means of ensuring security and incremental growth in your organization? Has your employer recently moved from one security maturity level to another? If so, explain what you think caused the change? Please share these thoughts or any other thoughts on the topic in the comments below. Platinum Data, a provider of real estate data and analytics, evaluates appraisal performance, housing trends and other high-level data from reviews analyzed with RealView(R), its real estate analytics technology. The RealView platform is used to secure the nation’s top 10 lenders and is integrated with nine of the top 10 credit management systems. Inspection reports represent properties in all 50 states and are used in renovation and purchase transactions.
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ALISO VIEJO, Calif., Oct. 19, 2015 // — Platinum Data Solutions reported today that in the third quarter of 2015, 39% of appraisals had asset values or appraisals that contradict previous appraisals for similar assets. These and other inconsistencies in standards are the main cause of writing delays. They can be caused by many factors and apply to both the work performed by an inspector and another inspector.
, its quality technology, in Q3 2015. RealView is used to underwrite not only the top 10 mortgage lenders, but also 16 of the top 25 mortgage lenders in the country. Platinum Data analyzed metrics representing all 50 states, Puerto Rico and Washington D.C.
Assets that conflict with quality standards cause delays that generally range from one to several days—a costly and dangerous drawback for lenders dealing with rate locks and time-sensitive guidelines and regulations. These can be caused by a number of reasons, such as human error, auditor bias, actual changes in the asset’s condition or value, or possible valuation fraud, which was cited by the GSE as a top fraud strategy in 2014.
“More than one in three values have a significant value mismatch,” said Phil Huff, president and CEO of Platinum Data Solutions. “The reasons are not easy to know, so they need to be investigated. Doing this after the UCDP proposal opens many problems for the borrowers. Delays that cost a lot of money is one of them.”
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According to Fannie Mae, Guaranty Guaranty (CU) identifies rating discrepancies in loans submitted through the Uniform Collateral Data Portal (UCDP) by comparing rating data with its own property data and flags a specification review or correction.
“Lenders and AMCs — not to mention analysts — have heard CU’s favor and are asking for a way to know about these issues before they make their loans to UCDP,” said Huff, who explained that RealView of Platinum Date.
Addresses this issue by identifying all 15 potential discrepancies prior to UCDP submission so that lenders and AMCs can resolve them during the underwriting and review process.
“Platin Data has been running benchmarks for over five years — in fact, we’ve done over a million this year alone,” Huff said. “We have both the technology and the data for almost everything in the analysis report. We are happy to provide this analysis, and for all our ways of data and analysis, we will continue to help our customers and the industry achieve better, safer and higher costs. – effective decisions.”
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About Platinum Data Solutions Platinum Data, “The Appraisal Quality Company,” provides technology that helps lenders, servicers, investors, appraisal management companies and their brokers underwrite collateral and identify and manage collateral damage. Its online platform and analytics tools underwrite 10 of the top 10 mortgage lenders and help hundreds of companies conduct due diligence, prevent foreclosures and protect billions of dollars in US assets. The company’s RealView system began to support computerized analysis. Its quality control system provides services that ensure accuracy and compliance
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